Our story
About Lumara Expedition
A Tanzanian safari company inspired by courage, resilience and the spirit of the wild.
Inspired by the Great Migration
The Great Migration never stops. It pushes forward through rivers, across plains and through every challenge nature presents. Lumara Expedition was born from that same spirit of relentless movement and deep respect for the wild.
Founded by Samwel Mtui, a Tanzanian-born safari expert who grew up in the shadow of Mount Meru, Lumara was created with a singular vision: to share the authentic beauty of Tanzania with the world, one personalised safari at a time.
Samwel’s childhood was filled with stories of the bush: tales passed down by Maasai elders, lessons from the savannah and an unshakeable love for wildlife. After years guiding safaris across East Africa, he founded Lumara to create a different kind of safari company, one that treats every traveller like family and every journey as a once-in-a-lifetime experience.
Our mission
To create transformative safari experiences that connect travellers with Tanzania's extraordinary wildlife, landscapes and cultures, while supporting local communities and preserving the ecosystems we depend on.
Our vision
To be East Africa's most trusted and beloved safari company, known for authenticity, excellence and a deep commitment to responsible tourism that benefits both people and wildlife.
What we stand for
Passion
Every safari is a labour of love.
Integrity
Transparent, honest and fair.
Excellence
We never settle for less.
Sustainability
Protecting the wild for future generations.
Where we operate
The Lumara promise
We promise an experience that goes beyond expectation: authentic, immersive and deeply personal. From the moment you reach out to the moment you return home, we are with you every step.
Let's design your dream safari
Every great adventure begins with a conversation. Tell us your dates and what you dream of seeing, and a local safari expert will shape an itinerary around you. No pressure, just expert planning.